Thursday, March 13, 2008

Men's Branding

Fire Eagle: i'm drinking Tiger Woods-branded Gato aid
FE: it's pretty good
FE: limey
Rex: ....is it a Tiger Woods flavor? or is he just generally promoting gatorade?
Rex: is it like, TIGER WOODS ROARIN LIME
FE: it's called T/GER....but imagine the / is a lightning bolt
Rex: OoOoO
Rex: i like roarin' lime better.
FE: me too

a few minutes later

FE: oh i just noticed the TWG™ is called "cool fusion™" not "Roarin' LIME"
Rex: wow. it's like they took all the stupidy dude-y words they use to describe products geared towards men with regards to sports drinks, shaving cream, and deodorant, put them in a bag and picked out two.
Rex: it could have just has easily been called WAVE RUSH
FE: lollll
FE: omg you should work in branding
FE: see what you could get away with
Rex: SUMMER BLAST
Rex: summer? i'm rethinking that
Rex: MAX BLAST?
FE: BLAST XTREME?
Rex: oh NICE
Rex: +10 for use of xtreme with no e
FE: thx!
Rex: FLAVOR WAVE
Rex: i particularly like 'wave'.
FE: indeed
FE: LIGHTING REFRESH
REX: MAX BOOST
FE: LIME QUENCHER

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1 comment:

Tori said...

g-man and i were getting expensive gasoline at the local speedway last night, and he returned to the car with a bottle of G2 GATORADE, red kind, not sure what flavor it actually was.

(after digging the bottle out of the garbage, it was fruit punch. anyway.)

after taking a sip, greg recioled in terror, exclaiming, "this tastes awful! i guess this is supposed to be the 'off-the-field' gatorade. so, you can drink this and not be active, because it's a LOW CALORIE ELECTROLYTE BEVERAGE. lazy-man's gatorade."

 

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